ArtAssure and the November Auctions


As we come out of the May season it is evident that auction, especially for premium auctionable art, is the most obvious and, often, the most successful sale venue. As this fact becomes more apparent, it is also apparent that there are just so many slots available to sellers. Even when space is available will it be the placement that reflects the quality of the art works?

ArtAssure specializes in representing and assisting sellers at auction and otherwise. We assist in gaining access to the primary auction houses, negotiating advantageous financial terms, arranging the best possible catalog placement, reviewing catalog entries, providing research backup, help shaping the marketing program for important works and assisting in molding a contract of sale that  is appropriate for you.

We provide interim (bridge) financing for clients who wish to take an advance against an auction or private sale. Guarantees can be arranged for collections or individual works of art. All in all we can provide guidance in the placement of works of art to your advantage working towards the best prices with minimum transaction costs.

If the November auctions are a probability on the horizon for you, contact us now. The demand for space is accelerating. The urgency for early placement is greater than ever.

Asher Edelman / +1-212-472-7770
Adelaide Roset / +1-212-472-7771
Ethan Vallarino / +1-212-288-8858
Andrew Dermont / +1-212-288-8860


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Achieve Better Results Selling at Auction this May

Each auction season the major auction houses are deluged with submissions earlier than the last, making it imperative to place even the highest quality artworks well in advance of upcoming auctions. If you are considering selling a work or collection of modern, impressionist, post-war, or contemporary art at Christie’s, Sotheby’s, Phillips, or Bonhams this Spring, now is the time to submit your works for estimates of value, negotiation, and ultimate sale.

Achieving the maximum value for your art can itself seem an art. ArtAssure offers the following services to the benefit of experienced collectors and first-time auction sellers alike:

Estimates of Value

We examine your work or collection and provide price estimates to give you an objective assessment of the potential return on your investment.


After valuing your collection, we determine which artworks will be best sold privately and which will be best sold at auction. For works placed at auction, we guide you to the ideal venue for your sale, based upon the house’s respective potential for achieving your goals.

Financial and Contractual Arrangements

We serve as your liaison to the auction house, advocating on your behalf to secure more beneficial sales terms than otherwise regularly received, including advantageous financial arrangements, stronger legal agreements, and a superior marketing effort.

Interim Financing and Guarantees

If desired, we can arrange financing in advance of your sale and/or derive a guarantee for the price for your work or collection, whether it is sold privately or at auction.


As part of our negotiations, we work to achieve the best marketing effort for your work or collection, including but not limited to catalogue placement, lot positioning, and advertising.


According to a recent New York Times article the New York Court of Appeals has decided to review a recent ruling that could force the state’s auction industry to end its longstanding practice of keeping sellers’ names anonymous. ArtAssure’s services provide total anonymity when selling privately or at auction.

Though these services complement each other, all may be tailored to your specific goals. We encourage you to contact us by telephone (212-288-8860) or email ( with your inquiries.

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Art Market Analysis 2013

Market Overview

While capital markets remain stressed, prices in the art market have advanced steadily. With growing global wealth and the emergence of new private and institutional buyers, demand for art should continue to increase. Since 1985, the AMR Art 100 index has provided an average annual return of 10 percent. In the same period the MSCI world has returned an average annual return of 5.9 percent. It is worth pointing out that the higher returns also come with lower volatility. While the AMR Art 100 has an annual volatility rate of 12 percent, the MSCI World Index had a volatility rate of 16 percent. But fine art as an asset class offers several further attractive characteristics, including generally low correlation with other assets, such as stocks, bonds and gold. This low correlation makes art an excellent tool for portfolio diversification. Additionally, given current concerns over high government indebtedness and loose monetary policy, art can provide inflation protection as a tangible real asset, and has shown it can perform better in an inflationary environment than equities. It is a private asset, generally quiet and is not interfered with by governments.

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The average annual return of the Mei Moses All Art Index from 2007 to 2012 was 13.83%, with a standard deviation of 9.86


The average annual return of the DJIA from 2007 to 2012 was 1.03%, with a Standard Deviation of 17.3.


The average annual return of the S&P 500 from 2007 to 2012 was 4.68%, with a standard deviation of 22.15.


The average annual return of the NASDAQ Composite from 2007 to 2012 was 8.5%, with a standard deviation of 28.21%


The average annaul return on Gold from 2007 to 2012 was 17.94%, with a standard deviation of 12.5.

Art and Equities During the Financial Crisis

Art and Equities During the Financial Crisis

Demand for art will continue to rise as investment in museum-quality works prove to be more resistant to economic downturns than traditional investment products.

Mei Moses Art Index vs. S&P 500 Total Return and FTSE Since 1961

Mei Moses World Art Index vs. S&P 500 Total Return and FTSE Since 1961

S&P 500 vs. Gold

Real assets such as gold outperform financial assets in periods of economic downturn. Art has shown similar characteristics and performances.

Art vs. Gold

Art and fold, two real asset classes, are expected to out perform financial assets in the upcoming decade. However, art is unique in allowing investors to diversify their portfolio. With prices low and an upward trend strongly anticipated, it is an ideal tiem to begin to diversify.

Uncorrelated Returns Relative to Other Asset Classes

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Risk Return and Diversification

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Art can improve the efficient frontier, the lowest possible level of risk for the highest possible level of return, of a diversified investment portfolio. Because art is not closely correlated to financial assets, diversifying with art has strengthened portfolios over the past decade.

Today’s Art Market

The recent economic crisis caused the art bubble to burst in November 2008. While astronomical prices for art had been achieved during 2006 to 2008, the art market is currently stabilizing at 2004 to 2005 prices, which are approximately 30% lower than 2007 prices. This decline in the price of masterpieces has shifted the power from sellers to buyers.

Modern art is currently the heart of the global art market. It is the densest (10 times the Old Masters segment in terms of volume) and most profitable segment. 2011 was the best of the decade for the sale of modern works with particularly strong demand (more than 164,000 works sold, a record for the decade) and an outstanding revenue total of $6.067 billion, representing 52.4% of total global art auction revenue (all artistic periods combined). In 2011, the revenue from Modern art was up $1.218 billion versus 2010 which was itself a record year.

The number of contemporary works of art sold at auction has more than tripled over the decade. In 2011, more than 41,000 Contemporary works sold worldwide, a record number which generated a revenue total of over $1.26 billion compared with $87.7 million in 2001. Contemporary art certainly has the wind in its sails, but it has not become unaffordable since 62% of Contemporary works sold for less than $5,000 in 2011. However, prices are rising and the market’s high-end accounts for an increasingly large share of the total Contemporary art market. In fact 2011 was marked by no fewer than 1,879 bids above $100,000, five hundred more than in 2010.

The positive performance and growth of the global art market in the last 10 years have coincided with a dramatic increase in the global High Net Worth Individual (HNWI) population, which was estimated to be 7.2 million in 2000 and has increased by 51% to 10.9 million in 2010. With art investment accounting for 22% of HNWIs’ investments of passion, it is likely that the art market will continue to grow in line with the global population growth of HNWI. The price of art is expected to rise, taking into account the shortage of supply of relevant art and the future increase in buying power, resulting from the economic recovery. 

The growth of the art market and its infrastructure in the last 10 years is fueling an increasing interest in art as an asset class, which means we now can start talking about the early stages of an art finance industry, in which ArtAssure is a pioneer.

To further discuss our art-backed financial services please call 212-288-8858 or email

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Sell Art at Auction with Complete Anonymity

According to a recent New York Times article the New York Court of Appeals has decided to review a recent ruling that could force the state’s auction industry to end its longstanding practice of keeping sellers’ names anonymous. For  more information about how ArtAssure’s services can provide you total anonymity when selling privately or at auction, please call 212-288-8860, email, or submit an inquiry through the contact form.

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French Art Dealer Demands Ransom for Modigliani Provenance

To read the COMPLAINT filed against Sidney Tenoudji, please visit here.

To read the FIRST NOTICE for DISCOVERY and INSPECTION, please visit here.

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Credit Suisse Research Report: Art Investing, A Screaming Success?

Credit Suisse’s July 13th, 2012 research report finds that while capital markets remain stressed, prices in the art market remain strong. We at ArtAssure find many of the statistics and graphs presented in the report worthy of consideration. We leave it to you to draw your own conclusions about the current condition of the market. Please find the report here.

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ArtAssure is pleased to announce MOSS: Dialogues Between Art & Design

AUCTION: OCTOBER 16, 2012 | VIEWING: OCTOBER 6-15, 2012 | HOURS: 10AM – 6PM | AUCTION AND VIEWING LOCATION: Phillips de Pury & Company, 450 Park Avenue, New York, NY 10022

New York – Phillips de Pury & Company is pleased to announce MOSS, an auction of art and design including works from the personal collection of Murray Moss and Franklin Getchell, founders of Moss, a beloved New York design institution. The auction, prefaced by a ten-day exhibition, will juxtapose contemporary and historical design with paintings, sculpture and photography. The assemblage was done in collaboration with ArtAssure Ltd.

In 1994 former fashion entrepreneur Murray Moss opened Moss, a small gallery in SoHo. Murray aimed to transform public perception through a careful selection and presentation of industrial design. The store quickly gained an international reputation for its product range which later expanded to include furniture, limited edition works, lighting, jewelry, and tableware. Clients ranged from design professionals to international collectors, students, and tourists with maps.

For eighteen years, through his celebrated installations and exhibitions, Murray Moss expanded the traditional definition of design by repeatedly illuminating what he referred to as “the Narrative” found in certain exceptional objects. By juxtaposing two or more disparate works, Murray aimed to create a ‘tertium quid’ (third thing) that makes the whole greater than the sum of its individual parts.

Moss Bureau, Moss and Getchell’s latest endeavor, continues the work of designer representation and exhibition, plus focused and curated design retail, and also offers design consulting and advisory, as well as curatorial, services, teaching and public speaking.

In October Murray will curate his own auction at Phillips de Pury & Company New York. The exhibition and auction will include important works by prominent contemporary designers including Maarten BaasHella JongeriusStudio Job,Marcel WandersFernando and Humberto CampanaTokujin YoshiokaEnzo Mari, and Alberto Meda, as well as master works by mid-century design master Gio Ponti and sculptor Leo Amino. Design icons will be paired in vignettes with sculpture and paintings by Frank StellaLouise NevelsonAlberto GiacomettiGeorge Rickey,George Condo, and Candida Hofer, amongst others. View the auction catalogue now.

“Phillips de Pury has given me a unique opportunity to take my ideas to another level – to break down barriers between art and design and to create dialogue between the various disciplines. After all, we live with juxtapositions of art and design in our homes, created intentionally or not, with little guidance given us as to how to approach the subject – the art – of montage. Traditionally cultural institutions and galleries and, indeed, auction houses, for the most part segregate art and design, departmentally and physically, eliminating the possibility of ‘tertium quid’ and this is our opportunity to create that experience.” Murray Moss, Partner, Moss.

“Moss, the auction, proposes a new paradigm and Phillips has provided an incredible venue to demonstrate the benefits. Being a design gallery, we never had the possibility at Moss to pair paintings and sculpture, couture and photography, with functional objects. Through this partnership we are afforded the incredible luxury of subjectively placing art in dialogue with design, and thereby compose nearly 100 visual and intellectual ‘fugues’.” Franklin Getchell, Partner, Moss.

“I am absolutely thrilled that Phillips de Pury is staging this very exciting sale! What Murray Moss and Franklin Getchell have done with their pioneering space in Soho has been invigorating and truly inspiring. We share their spirit and I can’t wait to work with them.” Simon de Pury, Chairman, Phillips de Pury & Company.

TOP LOTS: ‘Pareti Organizzata a Libreria’ wall organizer by Gio Ponti, c. 1950; Kasimir Malevich’s ink on paper, ‘Red Rectangle’, 1931 (design for the ceiling of the Theatre Rouge); Maarten Baas’s mixed -media ‘Grandfather Clock’, 2009; Alberto Giacometti’s bronze ‘Torse de Femme’, 1948; Hella Jongerius’s ‘Giant Prince’ embroidered ceramic monumental vase, 2000 ; Frank Stella’s ‘Brit (Q-6)’ monumental wall sculpture in acrylic, aluminum alloy, and steel, 1990.


Murray Moss is the founder and creative mind behind the internationally renowned Moss design gallery, established in 1994 in what was then New York’s SoHo art district. In becoming a ‘destination’, Moss gallery is acknowledged to have been the catalyst for the metamorphosis the area from art to design district.

In February of 2012, partners Murray Moss and Franklin Getchell closed their Greene Street location, and inaugurated Moss Bureau, a design consultancy providing a multiplicity of services to manufacturers, design studios, and architectural firms, as well as offering curatorial and interior design services. Based on two decades of experience and continuous research, Moss Bureau also assists private and institutional collectors of contemporary design in an advisory and curatorial capacity.

Through many collaborations over the years, Moss has established strong relationships with international artists, designers, and manufacturers (both established and emerging), including Baccarat (France),Manufacture Nationale de Sèvres (France), FLOS (Italy), Studio Job (Belgium), artist Hella Jongerius (The Netherlands/Germany), artist Gaetano Pesce (Italy/USA), artist Maarten Baas (The Netherlands), artists Fernando and Humberto Campana (Brazil), Porzellan Manufaktur Nymphenburg (Germany), artist Tord
Boontje (The Netherlands/UK), J.& L. Lobmeyr (Austria), and Swarovski AG (Austria).

Murray Moss is a frequent guest speaker at art academies and universities, as
well as cultural institutions around the country, including the Neue Galerie, the
Cooper- Hewitt National Design Museum, the Cincinnati Art Museum, the
Wexner Center for the Arts, the Wolfsonian-FIU Museum, the San Francisco
Museum of Modern Art and the Hammer Museum and in 2002, Mr. Moss was
invited to be a speaker at the TED12 Conference.


As the only international auction house to concentrate exclusively on contemporary culture, Phillips de Pury & Company has established a commanding position in the sale of Contemporary Art, Design, Photographs, Editions and Jewelry. Through the passionate dedication of its team of specialists, Phillips de Pury & Company has garnered an unparalleled wealth of knowledge of emerging market trends. For more information, please visit:


Phillips de Pury & Company, New York
Tiana Webb-Evans
Communications Director
+1 212 940 1207

Phillips de Pury & Company, London
Alex Godwin-Brown
Communications and Marketing Manager
+ 44 20 7318 4036

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